Marketing partner, Fantastic Media, has devised a campaign for Huddersfield Town that is led by genuine star fans. With a new owner and board of directors, the Club is about to embark upon a new era. The new season campaign is all about Huddersfield Town becoming THE Yorkshire Club as a singular brand with a new open door policy; being accessible to everyone.
A new ten point pledge has been developed to outline how much the Club values its family of football and financial supporters. The Club is asking the people of Yorkshire to strike a partnership with ‘The Yorkshire Club’ through an emotive marketing campaign using a variety of media platforms.
Targeting fans, families, investors and businesses Fantastic’s integrated marketing campaign uses clear and clever messaging to consistently deliver Huddersfield Town’s new brand values. Closing the clubs centenary year the likes of Star Trek’s Patrick Stewart, Coronation Street’s Reece Dinsdale and Hollyoaks’ Chris Fountain were all keen to get involved and back their Club for what is seen as a new start for the next 100 years!
A Yorkshire focused 48 sheet bill board campaign, 20,000 season ticket mail drop, 100,000 viral e-mail delivery and a host of event led activity will be used to launch the next 100 years.
Huddersfield Town’s Chairman-elect, Dean Hoyle said: “The whole board is excited and optimistic about the new season and this is the beginning of a new positive outlook for Town. We want the Club to be known as a great family day out and an excellent place to do business. The ‘You and We’ll’ campaign sets the stall by telling supporters what they can expect from Huddersfield Town. We’re looking forward to a huge response and the start of an outstanding season.”
Andy Hobson, Managing Director of Fantastic Media commented: “The agency has worked in sports marketing, particularly football, since day one and we have ongoing relationships with several sports clubs. By working in partnership with clients to provide fully integrated campaigns, we combine our marketing expertise and commercial awareness with a real passion for sport. From websites with ecommerce and ticketing systems to proactive marketing and PR, we deliver positive results for all our clients, whatever the industry.”
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