WCD has established a new division of its company, known as TradeCoolersDirect.com, which is dedicated to both the supply and support for all Winix product lines across its extensive UK distributor network.
Commenting on the new distributorship, managing director Fred Cairns Palmer said, “We already have much experience and knowledge of Winix coolers having successfully sold, installed and serviced several thousand in the past few years. And with an impressive installed base of over 50,000 Winix units throughout the UK, we plan to extend our market reach and grow our relationships with new and existing partners in the industry, providing competitive pricing, sales and marketing back-up and fast, top-quality support for all our distributors.”
The new TradeCoolersDirect.com division allows WCD to focus on trade partners and distributors, and deliver excellent technical support and expertise for its partners and also assist them to expand rental sales of Winix products to new customers.
Stylish yet robust, the Winix range is one of just a few plumbed in cooler brands that has received full WRAS approval, in recognition of its high product specification. WRAS certification is fast becoming the de facto industry standard and is increasingly important as it is recommended by many of the water companies for beverage offerings.
The Winix water cooler range carries both plumbed in and bottled water models, both are available in chilled/ambient or chilled/hot for desktop use or freestanding. The coolers also benefit from a built in pop-up cup dispenser and large push button dispenser controls for ease of use; and all products come with a 2 year parts/4 year compressor warranty, with replacement parts always held in stock at WCDs new headquarters in Gloucester.
“In support of our distributorship we have also appointed Andy Burns as technical manager. With many years experience at Apuro, he brings with him a wealth of technical and industry knowledge to help serve our distributors to the highest standards. We welcome him to our team.”
The Winix Corporation has been successfully manufacturing and supplying the global water cooler industry for over fifteen years. Winix worldwide customers include Electrolux, LG Electronic, Samsung Electronic, highlighting that their wealth of experience, proven track record and product quality is market leading.
Water Coolers Direct (WCD) is a successful and growing UK based dotcom business that offers a flexible water beverage solution with leading brands in both POU and bottled coolers. It now has a dedicated trade distributor division that serves an extensive cooler dealer network in the rental market. Starting from a small loft in Dursley, Gloucestershire in 2004, today WCD operates from new office and warehouse premises on the prestigious Gloucester Business Park. Soon after this new office move in 2008, the company sold its 7,000th cooler in the UK.
Water Coolers Direct
Tel: 0800 7311 491