Mather & Co designs new Wolves football museum


Scheduled to open to the general public on 24th November as part of an £18m redevelopment of the Stan Cullis Stand, the museum will chart the club’s 135-year history, from its beginnings as an amateur squad, through its period as unofficial ‘Champions of the World’ in the 1950’s to its current championship status.

The Midlands’ first dedicated football museum will feature four zones; history, club, sports science and games and house a number of permanent memorabilia and exhibits such as shirts, trophies, TV footage and rare artefacts, as well as more fluid elements, with different displays and interactive exhibitions introduced throughout the year to encourage returning visitors.

Fans will, for example, be able to take a virtual penalty against legendary Wolves goalkeepers such as Bert Williams or Phil Parkes, view, with the use of a projector screen, videos of memorable European victories in the 1950’s or read a previously unearthed player diary from a tour of countries under Nazi rule in 1938.

One of the most popular attractions that will be given a permanent home is the Wolves Hall of Fame which recognises players, managers and backroom staff that have made a special and lasting contribution to the club.  Within the museum, interactive displays will feature all the Hall of Fame inductees including former playing legends Billy Wright, Stan Cullis, Derek Dougan and Steve Bull.

Meanwhile, a separate classroom will cater for students from primary school to university ages, with Wolves tailoring lessons on topics such as health and fitness or the club’s history to suit specific educational requirements.

Designer, Steve Deaney who has developed themes and concepts for the new museum commented: “Before appointing Mather & Co Wolves obviously looked closely at our track record in this sector and specifically recent projects such as the Chelsea FC museum and the new National Football Museum which opened in Manchester in the summer.

“Our objective has been to create a dynamic, interactive football museum that engages supporters of all ages, reminds them of their club’s rich tradition and provides a great addition to their match day experience within the redeveloped Molineux.”

Sophie Cawthorne, Wolves’ museum and archive manager added: “This isn’t just about us wallowing in the past. This is as much about who we are now, where we are as a club and what technologies we use as much as about the glory days of the 1950’s. The museum is intended to capture the essence of the football club. We want to be a source of civic pride and we would like to think a lot of people who aren’t football fans will still come to have a look.”

Working to create some of the country’s leading visitor attractions and experiences, Cheshire-based Mather & Co offers a full creative design service from project feasibility and master-planning through to design and construction. Its experience ranges from museums and galleries, attractions and exhibitions through to retail, leisure, theming and corporate interiors.

Mather & Co

Chris Mather

Tel: 01625 521128

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