The reusable Barrier Skin is a print-ready fabric cover for crowd safety barriers. It has been designed to address the needs of event organisers, who want to achieve standout for brands at high traffic events. BSkyB is the first company to embrace this new way of brand communication, and recently used the innovative Barrier Skin at its Sky1 “Got to Dance” studios.
Enabling brands to stand out from the crowd, the Barrier Skin fits snugly over barriers in a matter of seconds. A huge move on from the current system (heavy printed canvas tied to a barrier using cable ties), the Barrier Skin is a smart alternative and enables brands to utilise barriers as if they were double-sided billboards. It is the ideal solution for branding at festivals, sports events and concerts.
The Barrier Skin offers significant environmental benefits too. It is made of lightweight Stretchtex polyester fabric, which is fully washable and foldable for easy storage and delivery. The Barrier Skin is reusable, which reduces the environmental impact of printing new graphics every year and lessens the need to dispose of branded materials after one event.”We are always looking at innovative new ways of printing for our clients and we immediately felt that the Barrier Skin provided a solution to utilising safety barriers in a more high quality fashion. We are certain our clients will also appreciate its reusable qualities, reducing the amount of waste after an event” said Scott King, Sales Director at Service Graphics.
The method of printing is also very eco-friendly. The fabric is dye-sub printed with Rhotex water-based dispersed dye inks. These are entirely environmentally friendly, reusable and disposable. They are also harmless to the skin, completely odour-free and produce no VOCs. Barrier Skin is printed at Service Graphic’s Skelmersdale site on the Durst Rhotex 320 printer. The Rhotex is the leading textile printer in the marketplace and is part of the ongoing investment within Service Graphics, reinforcing its reputation as the market leaders in large format print and display.
Headquartered in London and listed on the London Stock Exchange St Ives plc is a group of market leading companies offering a portfolio of products and services with the ability to help its customers maximise returns from their investment in marketing services and print solutions.
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