Icon points the way in export markets


iconThe company has won contracts for top international sporting events, such as the 2010 FIFA World Cup South Africa, and assisted a number of cities with hosting bids for Olympic Games. It also recently opened a division in the United Arab Emirates.

Icon meets the look, branding and wayfinding requirements of sporting, music and cultural events, as well as exhibition and media launches.

The company has received strategic support from UKTI London, under the Passport to Export and Gateway to Global Growth programmes, tapping into the knowledge and expertise of UKTI trade advisers both in the UK and overseas. Icon has also participated in many international trade missions with UKTI, including visits to China and Canada, and exhibited at the 2010 Soccerex Global Convention in Rio de Janeiro at the end of November. Now it has its sights set on the 2014 FIFA World Cup Brazil.

Andrew Hodson, Icon’s Sales and Marketing Director, said: “UKTI has played a significant role in helping us to extend our international reach. We have worked closely with our UKTI International Trade Adviser, Rob Walker, and with other UKTI staff overseas, who have provided us with invaluable insights into international markets. UKTI has also given us access to important contacts in the markets we wanted to expand into.”

For the 2010 FIFA World Cup South Africa, Icon was responsible for the design, production and delivery of the branding, wayfinding, media backdrops and general signage for all 10 tournament stadiums, as well as providing city, hotel, transportation and airport branding and signage.

Andrew Hodson added: “Our involvement in the Gateway scheme included, amongst other valuable benefits, the opportunity to take advantage of subsidised business class air travel to a destination market of our preference. John Francis, Managing Director of Icon, was able to use this to fly to Johannesburg to conclude the company’s successful FIFA World Cup 2010 activities and secure the business for us.”

In 2011 Icon will continue its work for major football tournaments when it will provide the branding and wayfinding signage for the FIFA Women’s World Cup in Germany.

Robert Walker said: “I am very impressed with Icon’s achievements. It has a deep understanding of the sporting events industry, and working with them, in conjunction with our global sports projects team, we have been able to provide the tools and opportunities needed to maximise their product offering, expanding it overseas.”

Icon also boasts an impressive list of Olympic credentials. In 2005, it completed the branding and signage work for London’s successful 2012 Olympic and Paralympics Games bid, and helped the Russian city of Sochi with its bid for the 2014 Winter and Paralympics Games.

The Middle East is a key region for future sporting and cultural events, and Icon’s newly opened division in the UAE complements its existing facility in Doha, Qatar.

Icon’s Middle East team has already worked on a number of high-profile sporting and cultural events; including the Gulf Cup, the FIFA Club World Cup Abu Dhabi 2009; the 2008 and 2009 Qatar National Day celebrations on behalf of the state government; the Dubai World Championship golf; and the Doha Tribeca Film Festival, staged in partnership with the famous New York Tribeca Film Festival.

This year, Icon was appointed by the Yas Marina Circuit in Abu Dhabi to provide wayfinding and signage services for all the events at the circuit, including the recent Formula 1 Grand Prix. The firm has also worked on the IAAF World Indoor Athletics Championships in Doha and will once again act as branding and signage supplier for the FIFA Club World Cup in Abu Dhabi, the Dubai World Championship, and the Qatar National Day celebrations.

For further information on Icon please visit www.icon-world.com

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