The show, which celebrated its 21st year in 2009, attracted over 12,000 visitors and it is hoped that, with a host of new features, they will increase footfall further this year.

The show will be split into seven areas which cover different leisure sectors including Sport, Health & Fitness, Pool & Spa, Leisure Facilities, Play & Attractions, Eat & Drink and Licensed business. LIW will be held at Birmingham NEC and will run from 21st to 23rd September 2010.

For visitors who are responsible for operating sport facilities, delivering opportunities in community sport and enhancing sports performance the Sport sector at LIW is a must see.

Exhibitors in the Sport sector include companies such as 1st4sport, a one-stop shop for sports coaching, training and physical education books and resources, Altro, a world leading manufacturer and supplier of interior surfaces, Collison, the sole UK agents for Best-Hall® Buildings of Finland, CU Phosco Lighting, the largest UK manufacturer of outdoor lighting products amongst many more.

Particularly suitable for sports and leisure applications, the Neptunus Evolution is one of the most technologically advanced temporary structures available in today’s market. Based on a highly technical and innovative design with durable components, the structure is suitable for both short and longer-term use - making it the ideal solution for leisure centre operators embarking on renovation projects or market testing new locations.

Erdinger Weissbrau will be introducing the ideal ‘sports and fitness’ drink. This is non-alcoholic Wheat Beer with fine yeast in the bottle, it’s free from chemical additives and preservatives, it contains all B - group vitamins it is free from fat and cholesterol and has reduced calories.

The exhibition, live demonstrations and extensive education programme, support Sport England’s pathways to grow, sustain and excel, whilst relating to three core themes: increasing participation, developing infrastructure and improving performance.

The Leisure Facilities sector will host the new EnviroZone, which will give leisure venues a free insight into how they might reduce their carbon footprint, address huge utility bills and how to encourage visitors to be more ‘green’.

Pulse Commercial Utilities will exhibit their smart meters, which calculate gas consumption. It allows companies to chart their gas usage and find areas where usage can be made more efficient.

Vanguards Power Ltd designs and manufactures advanced energy systems. They are going to exhibit its voltage power optimizer products range which is advanced in its technology to help save user energy costs, increases component life and reduces user carbon emissions.

MHA Lighting brings together two companies with expertise in their individual areas. MHA Int-Elect have over 10 years experience in designing and developing electronic solutions. Luminanz are experts in the research & development of optical physics. By utilizing award-winning patented Luminanz technology, MHA Lighting is able to combine all the efficiency benefits of LED lighting with the light quality benefits of traditional lamps.

Visitors to LIW will experience the newest attraction to the show in the Pool & Spa sector - the Wavesufer. Showcasing for the first time in the UK at LIW the Wavesurfer is the ultimate aquatic attraction for body boarders, surfers, wake borders and even skate and snowboarders. It provides a soft riding surface allowing users to fall without hurting themselves making it ideal to learn and practice new tricks and moves for people of all ages and abilities.

The Wavesurfer team of professional surfers will be presenting live demonstrations of this innovative new feature within the Pool & Spa area at LIW.

Features in the Health & Fitness area will include the new PTontheNET Functional Training Zone, and will exhibit products by Nordic Walking, FitPro, Padbox and Escape. There will also be a varied equipment demonstration timetable and the FIA educational programme, which will include a seminar by Pete Cohen, GMTV’s resident Life Coach, who will talk about ‘making a difference with positive psychology’ and the Exercise Referral Conference, with a number of high profile speakers.

Commenting on the new features at LIW, Chris Brown, Event Manager, said: “The features we have developed for this year’s show will really benefit both visitors and exhibitors and give people more opportunities to do business and network. Our aim year-on-year is to improve and give visitors what they want; the new features will ensure this.”

For more information and to register for the show please visit www.liw.co.uk and follow us on twitter @L_I_W for the latest show updates. Companies interested in exhibiting at LIW should contact Chris Brown on 020 7955 3698 or chris.brown@ubm.com.