Murrayfield is the largest stadium in Scotland and one of the largest in the United Kingdom. It is a hugely significant win for Azure, part of Elior UK. The win was the result of a tender process initiated by Scottish Rugby in Autumn 2008 with all established leaders in the market invited to tender. It was followed by presentations from shortlisted caterers which included the incumbent Sodexo with a decision made to appoint Azure from the finalists.
Azure will be providing the whole spectrum of catering for the 67,000 capacity stadium in Edinburgh, ranging from snacks for spectators through to hospitality packages and conferences which will be provided both on and outside of matchdays. The key international fixtures scheduled for later in the year and early 2010 will be an opportunity to show the strength of the Azure offer, and significant interest in hospitality bookings has already been seen.
The Murrayfield contract strengthens Azure’s position as the biggest provider in stadia catering in Scotland. In the last twelve months, Azure has agreed extensions to all its current Scottish contracts including Glasgow Rangers, Hearts and Hibernian.
Eamon Hegarty, Scottish Rugby’s Finance Director commented: “Azure proved throughout this process it has the knowledge and experience we require to deliver the standard of catering expected at a venue as iconic as Murrayfield. We were particularly impressed by the consistency and strength of the team in Scotland and have every confidence the partnership will prove to be strong and rewarding on both sides”.
Adam Elliott, Azure Managing Director said of the win: “This is a fantastic endorsement of the hard work of the Azure team in Scotland. Our expertise, professionalism and passion for this market ensured we were able to meet the complex requirements and high standards of a stadium with the reputation and international standing of Murrayfield. We are delighted to have been appointed and look forward to working in partnership with Scottish Rugby over the next three years and beyond.”
Michael Audis, Elior’s Chief Executive Officer concluded: “We have a depth of understanding of the stadia market through our relationships with many sports venues across the UK. The committed input and credibility of the Azure senior management team throughout this process ensured Scottish Rugby had the confidence we could deliver on our promises. This exceptional win further demonstrates our ability to use our expertise to offer bespoke services which complement and meet our clients’ diverse needs.”
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